Cost per mille (CPM)

This means cost per a thousand impressions. The CPM numbers are often affected by the fact that ads may be served but not actually viewed. This can occur when ads are placed in a non-viewable area on the website, or if the online video is stopped before the ad was played. Therefor, Viewability tracking is a priority in Delta Projects' platform.

Cost per order (CPO) In spite of many conversion KPIs, the actual sale of a product or service may be used to analyze and optimize an online campaign. The CPO is calculated by dividing the actual number of real orders received by the advertiser with the total media budget spent. This is often tracked in the advertisers CRM system, or by placing a tag on a web shops checkout page.