Win-ratio

On an ad exchange, transactions are won based on bid put forward by the DSP to the SSPs. The number of successful bids (wins) divided by the total numbers of bids made in a specific campaign defines its win-ratio. The win-ratio is depending on the bidding strategy (maximum price, etc.) and will differ over various SSPs and inventory sources. The Win-Ratio is one of the premier factors reflecting the successful execution of a campaign within its designated timeframe.