Delta Projects User Guide
Introduction
1.
Above-the-fold
2.
Ad call
3.
Ad choices icon
4.
Ad exchange
5.
Ad server
6.
Ad tag
7.
Advertising network
8.
Attribution
9.
Behavioral data
10.
Bidding strategy
11.
Blacklist
12.
Conversion attribution
13.
Click-through Rate (CTR)
14.
Click TAG
15.
Click URL
16.
Container tag
17.
Contextual profile
18.
Conversion pixel
19.
Cookies
20.
Cost per action (CPA)
21.
Cost per click (CPC)
22.
Cost per lead (CPL)
23.
Cost per mille (CPM)
24.
Cost per sale (CPS)
25.
Cost per view (CPV)
26.
Creative tag
27.
Data management platform (DMP)
28.
Deduplication
29.
Demand side platform (DSP)
30.
Device targeting
31.
Dynamic creative
32.
Dynamic pricing
33.
Dynamic profiling
34.
eCPM
35.
eCPC
36.
Engagement
37.
False/Fraud clicks
38.
Floor price
39.
Frequency capping
40.
Geo-targeting
41.
Global frequency capping
42.
In-app advertising
43.
In-banner video
44.
In-stream video
45.
Interactive Advertising Bureau (IAB)
46.
Last click
47.
Last seen
48.
Look-a-like targeting
49.
Optimization
50.
Premium
51.
Private market place (PMP)
52.
Profile
53.
Programmatic buying
54.
Publisher
55.
Real-time bidding (RTB)
56.
Retargeting
57.
Return on investment (ROI)
58.
Rich Media
59.
Run of network (RON)
60.
Run of site (ROS)
61.
Rotating creative
62.
Site category
63.
Site pool
64.
Skippable video ads
65.
Supply side platform (SSP)
66.
Tag
67.
Tag container
68.
Twins
69.
Video ad serving template (VAST)
70.
Viewability
71.
Video player ad-serving interface definition (VPAID)
72.
White list
73.
Win-ratio
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Delta Projects - Glossary
Last click
The last click is the click that directs lead users to the landing/conversion page.